I ran a quick two-day ad campaign on Facebook for my app, Ultra Big Celebration Soundboard. It was a new app and it’s associated with New Years so I expected downloads to be decent during this time, but I wanted to give it a little extra push by running an ad campaign. It was a broad Apple device targeted campaign in a few countries, and I only spend a few dollars overall, but I’m satisfied with the results. Still testing Facebook ad campaigns to see if it’s worth it, but I think I’ll probably include them in my future marketing plans. Here’s the recent advertisement results.
Placement: Where your ad was served on Facebook, for example on Newsfeed on a mobile device.
Reach: The number of people your ad was served to.
Frequency: The average number of times your ad was served to each person.
Impressions: The number of times your ad was served. On our mobile apps an ad is counted as served the first time it’s viewed. On all other Facebook interfaces, an ad is served the first time it’s placed in a person’s News Feed or each time it’s placed in the right column.
Clicks: The total number of clicks on your ad. Depending on what you’re promoting, this can include Page likes, event responses or app installs.
Unique Clicks: The total number of unique people who have clicked on your ad. For example, if 3 people click on the same ad 5 times, it will count as 3 unique clicks.
(Descriptions from Facebook. All rights go to them.)