Tag Archives: developer

February Mobile App Progress Report

11 Mar
2015

Usually I write these posts during the first week of the month, but March is becoming an extremely busy month inside and outside app development like February was. Here’s an overview of what I accomplished in app dev land during February.

  • During the beginning of February I worked a little bit on my numbers game I’ve been working on. I finally decided on an art style to use for it, and I started making changes to the main graphics to reflect that decision. I’m very pleased with how it’s looking and playing so far. I can’t wait to eventually jump back into development on it, which will be after I finish a couple more updates in March.
  • Speaking of updates, the rest of February was filled with iOS updates that included 64-support, and some of the apps received additional features. The first app I updated with 64-bit support was Ultra Soccer Match Soundboard. It recently received a few improvements in prior updates so for this update I just focused on 64-bit support for iOS.
  • Jumbo Egg Hunt 2 received a 64-bit support and faster load time update. I also implemented full screen support on this update so now there are no wide black bars on the Apple versions.
  • Word Owl’s Word Search Kindergarten, First Grade, Second Grade, & Christmas editions all received updates in February as well. All of these updates included 64-bit support, faster load times, themed loading icons, and…..universal support! Previously all four of these apps were iPad only on the Apple App Store, but now they’re playable on newer iPhone & iPod Touch devices. Click here to read more about the Word Owl’s Word Search app updates.
  • I also worked on the awesome Ultra Retro Game Soundboard 1.4 update in February. This update included 64-bit support(iOS only), a favorites feature, full screen support, a themed loading icon, and new custom backgrounds because the original custom ones weren’t retro enough. The iOS version of the update was released in February and the Android(Amazon & Google Play) versions were released in the first week of March.

So yea February was packed with updates, and March has been also dedicated to updates so far. I didn’t have a lot of development time in February, but I worked hard when I did have it, and I tried to work as efficiently as possible. Some of the things taking up my time outside of app development are really important so I wouldn’t be upset if I didn’t get much done. However, I’m pleased and surprised with the amount of work I did in February given the small amount of time I had to do it. Until next time ∞

Results from My First Facebook Ad Campaign

12 May
2013

Shortly after the release of Jumbo Egg Hunt 2 I decided to try promoting it with ads on Facebook. After researching the possible outcomes, and analyzing the process and costs, I decided to set up three separate ads for this one app.  This was my first ad experience on Facebook, but their process was very easy for me to understand and I was able to quickly set up targeted ads.

I only spent $22.36 but my ads had a combined campaign reach of over 90,000 in 12 days. The campaign reach amount is the number of unique users that saw the ad. The total number of ad impressions was over 190,000. I wish the CTR(click-through rate) would have been better, but considering my total amount spent, I’m still satisfied with the number of clicks received. I decided on having a small budget for each campaign since I was mainly using this as an experiment to test the waters of advertising on Facebook. I know some people absolutely avoid clicking on ads even if the product or service interests them. So there’s actually a good chance some people may have checked out the app without clicking on the advertisement.

I decided to post the graphs and data below for other independent app developers and/or anybody else that might be interested in advertising on Facebook. If you have any questions or concerns feel free to contact me. I don’t disclose downloads/sales so please don’t ask about those numbers. Overall, I’m satisfied with my results, and I will consider setting up ads on Facebook again in the future. Well, its Mothers Day and I’m about the to meet up with my awesome mom & grandma so that’s it for this post. Happy Mothers Day to all the other wonderful moms out there!

JumboEggHunt2 Apple Facebook ad1

This ad targeted 80,182,460 people:
who live in one of the countries: United States or United Kingdom
who are in the broad category iOS/Apple (All) (Mobile users)

Screen Shot 2013-05-12 at 3.31.33 PM

JumboEggHunt2 Amazon Facebook ad1

This ad targeted 102,620,020 people:
who live in one of the countries: United States or United Kingdom

Screen Shot 2013-05-12 at 3.31.53 PM

JumboEggHunt2 Barnes&Noble Facebook ad1

This ad targeted 1,106,560 people:
who live in the United States
who like #Barnes & Noble Nook

Screen Shot 2013-05-12 at 3.32.26 PM