Tag Archives: indie

February Mobile App Progress Report

11 Mar
2014
  • Started and finished 8-Bit Eagle Smash. In February I decided to support and join the Flappy Jam which was a Flappy Bird inspired game jam. I also wanted to challenge myself to see if I could quickly make a game similar to Flappy Bird but different. It took me around 24 hours to develop 8-Bit Eagle Smash, and I was really pleased with the outcome so I released it on a couple of app stores. It’s a neat challenging game with a minimalistic retro art style.
  • Updated my apps that had Twitter integration because of a tweet error that prevented tweets from posting within the apps.
  • Continued working on the medicine app. Should be finished with the iOS version in March. However, I won’t be releasing it until I finish the Android version which should be complete relatively soon.

January Mobile App Progress Report

5 Feb
2014

I’ve decided to start writing a post after each month were I kind of outline the progress I made in that month, and maybe also briefly write about what I’m working on in the current month. These posts will mainly be focused on what I worked on in the previous month though. Let’s do this…….

January was a super busy month that went by quickly.

  • I worked on and published several ports. I won’t be going into detail about which specific apps and what specific app store yet, but I’m interested in seeing the outcome of this once everything goes live. In total I submitted eight apps and all of them were eventually approved. I ran into some problems with a couple of them, but I was able to resolve those issues somewhat quickly. More specific details on all of this later……
  • I also worked on and completed a couple of app updates this month. Lightspeed Bit Bit received another performance improvement update to take advantage of newer devices. Jumbo Egg Hunt received some aesthetic updates for retina resolution iOS devices.
  • I made a rough schedule of what specific apps I would like to release this year. I have several app ideas, but I’ve narrowed my focus down to six for this year that I’m hoping to complete and release.
  • A fellow developer who’s working on some artwork for one of my games made some progress. This app isn’t currently one of the six apps faintly mentioned above, but it could be swapped for one of them or maybe even added to the list if time permits.
  • I started working on a neat medicine app that’s filled with useful information for those interested. I’ll be continuing to work on it this month and hopefully finishing it……

Results from My First Facebook Ad Campaign

12 May
2013

Shortly after the release of Jumbo Egg Hunt 2 I decided to try promoting it with ads on Facebook. After researching the possible outcomes, and analyzing the process and costs, I decided to set up three separate ads for this one app.  This was my first ad experience on Facebook, but their process was very easy for me to understand and I was able to quickly set up targeted ads.

I only spent $22.36 but my ads had a combined campaign reach of over 90,000 in 12 days. The campaign reach amount is the number of unique users that saw the ad. The total number of ad impressions was over 190,000. I wish the CTR(click-through rate) would have been better, but considering my total amount spent, I’m still satisfied with the number of clicks received. I decided on having a small budget for each campaign since I was mainly using this as an experiment to test the waters of advertising on Facebook. I know some people absolutely avoid clicking on ads even if the product or service interests them. So there’s actually a good chance some people may have checked out the app without clicking on the advertisement.

I decided to post the graphs and data below for other independent app developers and/or anybody else that might be interested in advertising on Facebook. If you have any questions or concerns feel free to contact me. I don’t disclose downloads/sales so please don’t ask about those numbers. Overall, I’m satisfied with my results, and I will consider setting up ads on Facebook again in the future. Well, its Mothers Day and I’m about the to meet up with my awesome mom & grandma so that’s it for this post. Happy Mothers Day to all the other wonderful moms out there!

JumboEggHunt2 Apple Facebook ad1

This ad targeted 80,182,460 people:
who live in one of the countries: United States or United Kingdom
who are in the broad category iOS/Apple (All) (Mobile users)

Screen Shot 2013-05-12 at 3.31.33 PM

JumboEggHunt2 Amazon Facebook ad1

This ad targeted 102,620,020 people:
who live in one of the countries: United States or United Kingdom

Screen Shot 2013-05-12 at 3.31.53 PM

JumboEggHunt2 Barnes&Noble Facebook ad1

This ad targeted 1,106,560 people:
who live in the United States
who like #Barnes & Noble Nook

Screen Shot 2013-05-12 at 3.32.26 PM

Lightspeed Bit Bit 1.4 Update (Apple)

21 Aug
2012

√ Added Game Center Achievements! 14 achievements for a total of 1,000 points!



Achievements!!! Everybody likes achievements/trophies right?!? Well I do and I know several other gamers that do as well. I game mostly on the PS3 & Xbox 360, but Apple’s Game Center is nice also. The three game modes in Lightspeed Bit Bit are well-suited for achievements, and some of them are quite ambitious.  So lightspeeders, are you up for the challenge? Have fun!