Tag Archives: marketing

January Mobile App Progress Report

5 Feb
2015

I didn’t have much time to develop apps in January, but a lot of the time I did have went towards reflecting on my development, releases, and results in 2014. I wrote about some of those thoughts and statistics in the 8-Bit Avrin Apps 2014 Overview post. During the first part of January I wrote a couple of app related and non-app related posts.

The Ultra Soccer Match Soundboard updates also went live on all the app stores its on throughout January. I previously updated the Apple version in December and it went live in early January, but then I noticed a minor graphical problem on the flags section so I updated it again which made version 1.4. Then after that I updated the Amazon and Windows variants with version 1.4.

During the later half of January I was able to slowly jump back into development on my numbers game. Progress on it is picking up in regards to the actual gameplay, but I still didn’t decide on a final art style. I think it will be finished or at least close to being finished in February. However, my life outside of app development has been all over the place so I’m not making a guarantee on that, but I’m really excited to release this game. It’s educational, fun, challenging, and has quick jump in gameplay. I don’t plan on releasing it until I create a trailer for it so even if I finish it in February it won’t be released until I finish the trailer.

One of my main marketing efforts in 2015 is to make promotional videos about my apps before release. I’ve done a decent job with video for some of my apps, but I’ve been somewhat lacking in this area. I think a lot of people, including myself sometimes, would rather see how something works instead of just reading about it. I think a good mix of both is the way to go in most circumstances. You can check out my current and future videos on YouTube & Vine. Well that’s enough writing for now. Back to work. Until next time ∞

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Two Day Mobile App Facebook Ad Campaign Results

11 Jan
2015

I ran a quick two-day ad campaign on Facebook for my app, Ultra Big Celebration Soundboard. It was a new app and it’s associated with New Years so I expected downloads to be decent during this time, but I wanted to give it a little extra push by running an ad campaign. It was a broad Apple device targeted campaign in a few countries, and I only spend a few dollars overall, but I’m satisfied with the results. Still testing Facebook ad campaigns to see if it’s worth it, but I think I’ll probably include them in my future marketing plans. Here’s the recent advertisement results.

Screen Shot 2015-01-08 at 8.50.41 PM

Placement: Where your ad was served on Facebook, for example on Newsfeed on a mobile device.

Reach: The number of people your ad was served to.

Frequency: The average number of times your ad was served to each person.

Impressions: The number of times your ad was served. On our mobile apps an ad is counted as served the first time it’s viewed. On all other Facebook interfaces, an ad is served the first time it’s placed in a person’s News Feed or each time it’s placed in the right column.

Clicks: The total number of clicks on your ad. Depending on what you’re promoting, this can include Page likes, event responses or app installs.

Unique Clicks: The total number of unique people who have clicked on your ad. For example, if 3 people click on the same ad 5 times, it will count as 3 unique clicks.

(Descriptions from Facebook. All rights go to them.)