Tag Archives: mobile

Results from My First Facebook Ad Campaign

12 May
2013

Shortly after the release of Jumbo Egg Hunt 2 I decided to try promoting it with ads on Facebook. After researching the possible outcomes, and analyzing the process and costs, I decided to set up three separate ads for this one app.  This was my first ad experience on Facebook, but their process was very easy for me to understand and I was able to quickly set up targeted ads.

I only spent $22.36 but my ads had a combined campaign reach of over 90,000 in 12 days. The campaign reach amount is the number of unique users that saw the ad. The total number of ad impressions was over 190,000. I wish the CTR(click-through rate) would have been better, but considering my total amount spent, I’m still satisfied with the number of clicks received. I decided on having a small budget for each campaign since I was mainly using this as an experiment to test the waters of advertising on Facebook. I know some people absolutely avoid clicking on ads even if the product or service interests them. So there’s actually a good chance some people may have checked out the app without clicking on the advertisement.

I decided to post the graphs and data below for other independent app developers and/or anybody else that might be interested in advertising on Facebook. If you have any questions or concerns feel free to contact me. I don’t disclose downloads/sales so please don’t ask about those numbers. Overall, I’m satisfied with my results, and I will consider setting up ads on Facebook again in the future. Well, its Mothers Day and I’m about the to meet up with my awesome mom & grandma so that’s it for this post. Happy Mothers Day to all the other wonderful moms out there!

JumboEggHunt2 Apple Facebook ad1

This ad targeted 80,182,460 people:
who live in one of the countries: United States or United Kingdom
who are in the broad category iOS/Apple (All) (Mobile users)

Screen Shot 2013-05-12 at 3.31.33 PM

JumboEggHunt2 Amazon Facebook ad1

This ad targeted 102,620,020 people:
who live in one of the countries: United States or United Kingdom

Screen Shot 2013-05-12 at 3.31.53 PM

JumboEggHunt2 Barnes&Noble Facebook ad1

This ad targeted 1,106,560 people:
who live in the United States
who like #Barnes & Noble Nook

Screen Shot 2013-05-12 at 3.32.26 PM

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My Top Downloads In 2012 & etc

5 Jan
2013

My App Releases In 2012 Banner_1024x512

2012 was an extremely busy year for me. I only develop apps part-time, when I have time. So I usually end up giving up sleep and/or my little leisure time in order to develop apps. I somehow ended up releasing ten apps throughout the year. One of those ten apps was a Spanish spin-off of my fortune cookie app, and one was a free version of one of my apps. However that still leaves 8 original “IPs”(intellectual properties), so yea that’s a lot of work.

I came up with the ideas for some of the apps in 2011 and towards the beginning of 2012. Some of the apps I developed happened kind of sporadically when ideas popped into my head throughout the year. I started development on Chinatown Fortune Cookie and Lightspeed Bit Bit in 2011, but development on the other eight started throughout the year. 2012 was a year of some success and also a bit of failure. One of the things I look into as I reflect back on 2012 are the amount of downloads I’ve received. Amazon & Apple turned out being the more successful app stores for me in 2012. We’ll see what the future holds for my apps on Google Play. Here’s the conclusions from some of the data I’ve gathered.

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Top 5 Countries That Downloaded My Apps in 2012:

  1. US

  2. UK

  3. Australia 

  4. Canada

  5. Mexico

(Countries that almost made # 5 – Germany & China)

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Top 3 Downloaded Paid Apps on Apple:

  1. Jumbo Egg Hunt

  2. Ultra Fortune Ball

  3. Lightspeed Bit Bit

(Sidenote: My two free apps on the iOS Apple App Store have received a ton a downloads, but I’m just considering paid apps for this list.)

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Top 3 Downloaded Paid Apps on Amazon:

  1. Jumbo Egg Hunt

  2. Raven’s Hidden Hollows

  3. Strike The Goal

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THANK YOU to everybody that’s downloaded any of my apps! It really brings a smile on my face and a warm feeling in my heart when my apps are downloaded. Developing apps isn’t easy, especially when you like to pay close attention to detail like I do. Also, thank you to the people who have helped spread the word about my apps in real life and on the Twitters with the retweets, mentions & etc. I’ve met several great people and fellow game devs through Twitter, so I’d like to give a little thanks to Twitter for being a neat tool for networking and marketing. I’ve learned how hard it is to market apps so every little bit counts. 

Also thank you to those of you that gave positive or constructive feedback. The majority of people who download my apps don’t leave reviews, but I’ll just take that as a compliment. People in general seem to be quicker to give negative reviews than positive ones, which is a shame, but oh well that’s the internet for you.

In 2013 I plan on releasing fewer apps, but they’ll be even higher in quality than some of my previous ones. I’m going to start concentrating more on my full-time career this year so I can do something I actually like at a company that I like and respect. It’s also important that I try to move my family to a better area, and it’s becoming increasingly important to me especially since I have a kiddo now. I want him to grow up and go to school in a better city than the one we currently live in and be surrounded by more opportunities. Also I really dislike this city, the cons outweigh the pros for me.

If developing apps becomes successful enough to become a full-time job than that’s great, but I’m not going to just automatically think that’s going to happen. When I first started developing apps it was just a hobby, but it eventually turned into a part-time adventure as well. I’m not ruling it becoming full-time out, but I’m not depending on that happening either. So I’ve got to dust off my degree, clean up my resume, and see what’s out there. However, I’m going to continue making time for app development. I’ve got several awesome ideas and I hope I’m able to bring some of them to life on phones & tablets throughout the world this year. If all goes well….. I’ll be releasing my first app of 2013 in a few weeks……..more details later……..OYE!

Light Up The Tree! – on Amazon

29 Nov
2012

Just in time for the holiday season……Light Up The Tree! is now available on the Amazon Appstore!!

Light Up The Tree! is a fun & festive game for kids, parents, and people who love Christmas and the holiday season. This app is colorful, musical, and filled with holiday joy. There are 3 different game modes.

1. Turn On The Lights: Try to light up the entire Christmas tree by tapping the lights. The lights will randomly turn off after a few seconds so get those fingers moving!

2. Just Colors: Change all of the lights on the tree to the same color by double tapping them. The lights will casually change color so watch out!

3. Colors and Numbers: This game mode will randomly choose a color and number and you must match that color/number combination by double tapping the lights on the tree. Pay attention because the lights will randomly change color.

Learn while having fun:
The interaction with the five holiday colors and numbers(0-10) can help develop the understanding of colors and numbers.

Playing this app can also enhance and build upon motor skills and eye-hand coordination.

*Tip: If the game becomes too easy for you, start playing with a different finger and the challenge will increase.

  • Three game modes: Turn On The Lights, Just Colors, Colors & Numbers.
  • Real Christmas holiday music and sound effects.
  • Bright, sharp colorful graphics.
  • Different colorful backgrounds & flashing lights.
  • Helps build upon motor skills and eye-hand coordination.

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Merry Christmas!! Happy Holidays!!
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Strike The Goal – Apple Release & Trailer

1 Aug
2012

Strike The Goal has been approved by Apple and is now available on their App Store! The official trailer is also now viewable to the public!! Awesomeness all around!! Cheers!

(Full release notes are located on the previous post below.)